African market specialists
Connecting global brands to African markets
Lorex represents three world-class international brands as their dedicated sales agent across Africa — opening doors, building relationships, and driving growth. 1. CU Phosco Lighting - www.cuphosco.com 2. ATG Airports - www.atgairports.com 3. Arbarr Energy Storage - https://arbarr-ess.co.uk/power-silo-%26-ess
About Lorex
Your trusted partner in African market entry
Lorex is a specialist OEM agency based in Ireland, representing leading international brands as their exclusive sales agent across African markets. We combine deep local knowledge with global commercial expertise to deliver results.
With established networks across key African territories, we provide our brand partners with the market intelligence, relationships, and on-the-ground presence needed to succeed in one of the world's most dynamic and fast-growing regions.
What we do
Full-service market representation
Brand Representation
We act as your dedicated in-market sales agent, representing your brand with professionalism and local authority across African territories.
Market Entry Strategy
From regulatory navigation to channel development, we guide international brands through every step of entering and establishing themselves in African markets.
Distribution & Logistics
We manage the full distribution chain — identifying the right partners, negotiating terms, and ensuring your products reach the right customers efficiently.
Sales & Business Development
Our experienced team builds and manages sales pipelines, develops key accounts, and drives sustainable revenue growth for the brands we represent.
Our partners
Brands we represent
We work with a select portfolio of world-class international brands, providing each with dedicated representation and market expertise across Africa.
CU Phosco
Lighting & Street Furniture
A world-leading manufacturer of high-performance street lighting and urban furniture solutions, trusted by municipalities and infrastructure projects globally.
ATG Airports
Airfield Ground Lighting
A global leader in airfield ground lighting systems, providing innovative and reliable solutions for airports and aviation infrastructure worldwide.
Arbarr ESS
Energy Storage Systems
A specialist provider of advanced energy storage solutions, delivering reliable and scalable systems for commercial, industrial, and infrastructure applications.
Interested in becoming a Lorex partner? Get in touch
Get in touch
Ready to enter African markets?
Whether you're an international brand looking to expand into Africa, or want to learn more about how Lorex can represent your products, we'd love to hear from you.