What we do
How Lorex works for your brand
We provide international manufacturers with a dedicated, experienced sales presence across African markets — handling everything from initial market assessment through to active sales management and distributor development.
End-to-end African market representation
Entering and growing in African markets requires more than a good product. It requires local knowledge, the right relationships, and a sustained commercial effort over time. Lorex provides all three — acting as a fully committed sales agent that understands both the international manufacturer's needs and the realities of doing business across the continent.
Our four core services are designed to work together. Whether a brand is entering Africa for the first time or looking to accelerate growth in markets where they already have a foothold, we tailor our approach to where they are and where they want to go.
Your dedicated sales team in Africa
Brand Representation
Lorex acts as the official sales agent for each brand we represent, providing a professional, committed commercial presence across African markets. We represent your brand as if it were our own — with full knowledge of your products, your positioning, and your commercial objectives.
What's included
- Dedicated point of contact for all African market enquiries and opportunities
- Active outreach to specifiers, procurement teams, contractors, and end users
- Attendance at relevant trade events, exhibitions, and industry forums
- Regular reporting on market activity, pipeline, and competitive landscape
- Brand positioning and messaging adapted for local market context
- Technical product support and pre-sales consultation for customers
How it works
We begin with a thorough onboarding process — learning your product range, understanding your pricing and commercial terms, and identifying the key customer segments and geographies to target. From there, we operate as an extension of your sales team, maintaining regular communication and providing the kind of market intelligence that helps you make better decisions.
Who is it for
International manufacturers who want a professional, accountable sales presence in Africa without the cost and complexity of establishing their own local operation.
The outcome
A consistent, professional brand presence in African markets — with real commercial activity and measurable results.
Navigate new markets with confidence
Market Entry
For brands entering African markets for the first time, Lorex provides the market intelligence, strategic guidance, and practical support needed to get started on the right footing. Africa is not a single market — it is a diverse collection of countries, regulatory environments, and commercial cultures, and getting the entry strategy right from the outset matters.
What's included
- Market assessment and opportunity sizing for target countries and sectors
- Regulatory and compliance landscape review for relevant product categories
- Identification and evaluation of potential distribution and channel partners
- Competitive analysis — who is already active, at what price points, and through which channels
- Go-to-market strategy development tailored to the brand's objectives and resources
- Initial customer introductions and relationship-building in target markets
How it works
We work closely with the manufacturer to understand their product, their commercial objectives, and their appetite for investment. We then conduct a structured market assessment, drawing on our existing network and knowledge to identify where the best opportunities lie and what it will take to capture them. The output is a clear, actionable market entry plan — and we then execute it.
Who is it for
Manufacturers who are new to African markets and want to enter strategically, with a clear understanding of the opportunity and a realistic plan for capturing it.
The outcome
A well-researched, commercially grounded entry into African markets — with the right partners, the right positioning, and a clear path to revenue.
Building the channels that drive sustainable growth
Distribution Development
Sustainable sales growth in African markets depends on having the right distribution infrastructure in place. Lorex identifies, appoints, and actively develops distributor and channel partner relationships that give our brands genuine reach across the markets we operate in.
What's included
- Identification and due diligence on potential distributor and channel partners
- Negotiation and structuring of distribution agreements
- Ongoing management and development of distributor relationships
- Distributor training on product range, technical specifications, and sales approach
- Joint sales activity with distributors — customer visits, tender support, project pursuit
- Performance monitoring and regular business reviews with distribution partners
How it works
We draw on our existing network to identify distribution partners who have the right customer relationships, technical capability, and commercial credibility for each brand and market. We then work closely with those partners — not just appointing them and stepping back, but actively supporting their sales efforts and holding them accountable for results.
Who is it for
Brands that need to build genuine market reach across multiple African countries, and who understand that effective distribution requires active management rather than passive appointment.
The outcome
A network of capable, motivated distribution partners who actively sell your products — with Lorex providing the oversight and support that keeps the network performing.
Turning market presence into commercial results
Sales Development
Market presence alone does not generate revenue. Lorex provides active, hands-on sales development — identifying specific opportunities, pursuing them with the right customers, and managing the commercial process through to order. This is where our network, our technical knowledge, and our commercial experience come together.
What's included
- Active pipeline development — identifying and qualifying specific project and supply opportunities
- Customer engagement — meetings, presentations, and technical consultations with key decision-makers
- Tender and bid support — specification writing, pricing strategy, and submission management
- Relationship management with architects, engineers, consultants, and procurement teams
- Order management and post-sale support coordination
- Regular pipeline reporting and sales forecasting for the manufacturer
How it works
We maintain an active sales pipeline for each brand we represent — tracking specific projects, customer relationships, and commercial opportunities across our markets. We engage directly with the decision-makers who matter, provide the technical and commercial support needed to win business, and manage the process through to order. We report regularly so our brand partners always know what is in the pipeline and what is being done to convert it.
Who is it for
Manufacturers who need more than market presence — who need someone actively pursuing specific opportunities and managing the commercial process on their behalf.
The outcome
A live, managed sales pipeline — with active pursuit of specific opportunities and a clear line of sight from market activity to revenue.
Ready to explore African markets?
Whether you're entering Africa for the first time or looking to accelerate growth in markets where you already operate, we'd welcome a conversation about how Lorex can help.